

People think slot machines were born in glitzy neon casinos, surrounded by cocktail waitresses and rolling dice. Nah — they started in sweet shops and shady corners, lookin’ like innocent vending machines. Before the Liberty Bell rang out jackpots, early mechanical “slots” were rigged-up chewing gum dispensers playing dress-up. Not only were they a workaround, they were a full-on hustle — a bait-and-switch sugar coating for something spicy underneath. On the outside? Cherries, lemons, a tasty little cube of gum. On the inside? A roll of the reels and a shot at cold, hard cash.
In the late 1800s, coin-operated contraptions were all the rage. From fortune-telling to cigar vending, dropping a nickel into a machine felt like magic. Then a duo from Brooklyn, Sittman and Pitt, chiseled the vibes with a five-drum poker machine. No payouts. Just the thrill of the spin and maybe a beer or a cigar from the barkeep if you got a decent hand. Within just a few years, Charles Fey rolled out the Liberty Bell — a slick auto-pay device that changed the whole game. It beeped, it clicked, it chimed. This wasn’t soda and peanuts anymore. It was cash money, mechanized.
But here came the buzzkill: anti-gambling laws. These machines couldn’t just hand out winnings like candy (literally). So, guess what? They did hand out candy. Operators rebranded the whole thing. Machines that looked and reeled exactly like a slot now “sold” fruit-flavored gum. Pull the lever, match three cherries? Boom, you won gum. The cover was squeaky clean. The real payout happened behind the scenes, often out of a backdoor drawer.
It worked like this:
It was a candy-coated con, and people were lining up to play.
Fruit graphics weren’t picked at random — they meant something. Match three lemons? Here’s your lemony gum. Lines with cherries and oranges? Congrats, citrus-flavored chewables coming your way. This wasn’t just clever; it was genius. The symbols distracted regulators while tipping off insiders. The gum was technically a reward, not a gambling payout. Of course, anybody in-the-know understood the cherry gum was just the opening act.
Those juicy reel icons? More than eye candy. They were code. When anti-gambling laws tried to squash the machines, fruit symbols were a shield — a way to claim the games were vending products, not gambling devices. Cherry, lemon, and orange reels nodded to gum flavors. That’s how the “fruit machine” name got sticky, especially in the UK, where it’s still used today.
Then there’s the BAR symbol — probably the least fruity thing on the reel. What most folks miss is that it’s not booze, not a fancy cocktail lounge, and not even some mystery lucky charm. It’s straight-up branding. The BAR symbol is pulled directly from the logo of the Bell-Fruit Gum Company. A literal bar. That’s it. It replaced more obvious “payout” symbols so the machines could blend in and stay off law enforcement’s radar.
When regulators cracked down harder, the game adapted again. Operators didn’t call them slot machines anymore. They started pushing the term “amusement with prizes.” Total legal gymnastics. You weren’t gambling, you were playing a fun machine and maybe getting a “prize” if you hit the right combo. Everyone winked and nodded. It kept arcades safe. It kept cops confused. And it kept the quarters flowing in.
Symbol | Original Meaning | Why It Got a Pass |
---|---|---|
🍒 Cherry | Cherry-flavored gum | Tied to vending logic, not gambling |
🍋 Lemon | Lemon-flavored chew | Justified as food reward |
BAR | Bell-Fruit Company logo | Looked generic, avoided suspicion |
This mishmash of gum, games, and gray-area rules built the DNA of today’s slot machines. Every time a cherry rolls onto the payline or that BAR symbol lands in view, it echoes a sneaky era when fruit flavors were the cover and spinning reels were an open secret. What started as vending turned into velocity — the beginning of the chase that still hooks players worldwide.
By the early 1900s, cops and councils were done with coin-operated chaos. Traditional slot machines—especially ones spitting out cash—were slammed with bans in major U.S. cities like San Francisco and Chicago. Politicians saw them as mechanical thieves, preying on working-class hopes for quick cash. Any game that looked like it rewarded chance over skill was suspect. And if you could win something with a spin and a nickel? That smelled way too much like gambling.
Operators got slippery fast. Some started hiding the winnings: payouts happened under the table or in side rooms. Others made machines that looked like vending stations—dispensing gum, mints, or “novelty” prizes that masked the real reason folks played: cash rewards. More subtle ones moved these devices to bar backrooms or pool halls, where local enforcement didn’t snoop too hard unless someone tipped them off.
The real twist came when machines disguised their whole purpose. The classic fruit symbols? Total camo. Cherries and lemons weren’t random—they were the public-facing “gum flavors” for disguised slot machines rigged to look like candy dispensers. The term “fruit machine” took root here, and it stuck. Even the bars on slot reels started as the Bell-Fruit Gum Company’s logo. But everyone at the time knew it wasn’t about the gum. It was about beating the law’s tight grip with a sugar-coated, payout-loaded grin.
When gambling got illegal, the hustle evolved. Enter the “trade stimulator.” These vending-style machines gave you gum or peanuts—something small to keep it legal—but dangled bigger rewards like cigars or “bonus” items. Totally not gambling, wink-wink. Bars could say they weren’t running slots, just encouraging trade.
Of course, the real scam was offsite payouts. You’d get a printed receipt, not cash. That little slip could be traded—usually a few doors down or across the street—for cigars, drinks, store credit, even dollars. That workaround kept business booming quietly while keeping slot machines technically “legal.”
The wildest part? Insider-only prize codes. Certain symbols or numbers printed on the gum receipts revealed you had a winning combo… but only if you knew how to read it. Outsiders saw candy. Real players saw cash hooks. Arcades became word-of-mouth casinos, hiding their real game in syrupy wrappers.
Fruit never left. Even when laws relaxed, symbols like cherries, plums, and bars remained the slot machine’s default look. It wasn’t loyalty—it was branding. Players had gotten used to seeing bright fruit on reels, and swapping them out risked losing attention. Those images grabbed the eye, even if they no longer meant apple gum or lemon mints. It was psychological—a familiar trigger that screamed, “You could win something sweet.”
The thing is, it never really was about the fruit. It was about what the fruit represented: potential, excitement, a quick win. That emotional tug kept people playing. Even long after nobody believed they were winning gum, cherry combos felt lucky. The eye-candy visuals lit up brain chemistry and told players, “You’re close.” Whether true or not, the brain took the bait.
That fuzzy line between fun and gambling blurred fast. Operators leaned into the “just a game” angle. Even today, legalized slots hang onto that arcade-style charm: light shows, cartoony reels, nostalgia-loaded animations. It all helps wash over the stakes and keep it fun-first on the surface—even when bank accounts say otherwise. That’s the oldest trick in the book, and it started with a cherry-flavored lie on a rigged vending machine.